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Oxygen OS Shelf 

Overview

OnePlus Shelf is a feature found on OnePlus smartphones that provides a customizable space on the home screen. It is designed to display frequently used apps, contacts, recent contacts, and various widgets in a convenient manner. 

Role

Product Designer
Product Strategy, User Research, Interaction, Visual design, Prototyping & Testing, Pitching

2021

Problem

When using a mobile phone, swiping to the left on the home screen typically leads to a new page known as the shelf. However, numerous companies tend to overload this small shelf with an excessive number of widgets and applications, causing it to appear similar across different devices.

 

Unfortunately, in previous versions (Ver.11), we received numerous negative feedback from users regarding the shelf.

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Shelf ver.11

Process

Oneplus is a company with a strong focus on user experience, and we have had many conversations with users during the design process to gain a deeper understanding of their needs

Identifying points of opportunity for improvement

Product Positioning
& Planning

User interviews

Research & opportunity

  • Product positioning

  • Market and user requirements planning

  • in-depth interviews

  • User co-creation

Opportunity Point Analysis

Product concept and development path

Product Opportunity Point Workshop

Conducting OS12 co-creation workshops with the team to discuss user scenarios and product concepts

Key page deepening and idea verification

  • Iteration

  • Usability testing

Refine

  • Defining the visual programme

Strategy

When designing a product, it is essential to begin by examining its essence through the phenomenon and gaining a deep understanding of our business strategy and the problems we aim to solve.

Business goals
Product positioning
Product closure
Product Features

Increase Shelf's presence in the system, enhance activity and make users sticky

Information boards

Easy interactive, customizable, high-frequency

App

Transferring Data

Quick start

Shelf

Transferring Data

System

Quick start

Oneplus Users

App

-Quick launch of App
-Content distribution
-Third-party custo
mization

System

-System data visualization
-Data search

-Information collation

Customize

-Free card size expansion
-Background can be customized
-Third party API

Research

1. Desktop research: analysis of the current situation of the industry, user characteristics, development trends, etc.
2. User research: Select typical target users to conduct structured interviews
3. User co-creation: handing over low-fidelity cards to users for collage

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8 Onesplus users, from 4 different countries

Research Script

Habits

  1. How often do you use the OnePlus Shelf on your smartphone?

  2. What widgets or features on the Shelf do you find most useful or frequently use?

  3. Do you customize the arrangement or selection of widgets on the Shelf?

  4. Can you describe specific situations where you find yourself using the Shelf the most?

....

Behavioural Modes

  1. How do you search for files on your OnePlus smartphone?

  2. What types of files do you access through the Shelf?

  3. Do you use the Shelf's search function for file searches? How effective is it?

  4. What are your expectations when using the Shelf for file discovery?

....

Motivation

  1. What are your goals or expected benefits from using the Oneplus?

  2. Do you feel a sense of satisfaction when using the Shelf? What factors contribute to this satisfaction?

  3. How important is having control over the information accessed by the Shelf?

  4. How much do you trust OnePlus with your personal data?

....

What We Learned

1.Difficult to trigger

"I cannot find the shelf Due to the existence of the google feed"

2.Heavy Interface

"Data presentation is not friendly"

3.Impractical features

"The data provided in the previous version is not useful"

4.Content Missing

"Lack of widgets such as photos, music playback, etc"

5.Fragmented sense

"Shelf widget updates cannot sync to app"

6.Can’t be customised

"Background cannot be modified"

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Concept Map

Following the rapid design phase, I led design, tech, data and product stakeholders through “Sprint Zero”, a series of design thinking workshops that allowed us to collaboratively align on the goal of the project, map the primary user journey, sketch innovative ideas and prioritize features of the new experience.

Basic features: Customers expect these features and take them for granted.
Performance features: Give a proportionate increase in customer satisfaction.
Excitement features: Yield a disproportionate increase in customer delight. If the product don’t have these features, customers might aware

Usability testing

We gave the low-fidelity card model to users for usability testing, focus on two main areas.

1. Whether the user could understand how to change the size of the card
2. Whether the user can understand the meaning of the card

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New Shelf, New self

Scenes
Users can customize the content and layout of the cards according to their needs and shorten the path to view such information.

Interaction
The drop-down position is simple to trigger and has high usage rate, which is one of the best paths to improve efficiency and form user memory points and operational dependency

Strategy
The combination of local search and quick access tools helps to improve efficiency and form user path dependency, forming an experience barrier, and at the same time serves as an infrastructure for the distribution of high-quality content, increasing user reach and touch points

Scout

New Scout for local apps, local app content, settings etc., shortens the path for users to find local content and improves usage efficiency.

Solve the problem that users can't find local content, shorten the path for users to find local content, improve the efficiency of users' use.

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Information Card

If the user authorises, we can read specific messages or emails to automatically help the user with travel or delivery issues
Alternatively, emails can be sent to shelf and can be generated automatically (Mainland China version only)

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Customization

New useful features, countdown day, player, digital health...all the highlights at a glance!

You can also freely combine different card layouts and set background images to create your own Shelf

Widget

We also provide a lot of different widgets for users to choose

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Final result

The redesign improved the admin panel's usability, resulting in a better user experience for both employees and customers. The new design achieved the following metrics:

+ 117% shelf usage rate
+ 15% user satisfaction

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