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Hi👋 I am Sitong Liu

With a diverse educational background in HCI design, coding, and literature, I possess a unique perspective that allows me to discover meaningful opportunities. I have extensive experience designing for various industries, including content marketing,  SaaS platform, online education, and e-commerce.

Having lived in Australia, China, and currently Germany, I consider myself a global adventurer who continuously seeks new experiences and connects with people from different backgrounds.


Don't hesitate to reach out to me for a friendly chat ☕️.

Professional History

Product Designer

Koblenz, Germany

2022.03- Present

  • Design Social Media Publishing platforms. Research new ideas, design methods, tools, or technologies to see where they can deliver high ROI

  • Identify potential touch points across Guest, Partner, and Customer services to create ideal use flow;

  • Utilising data to enhance product decision making from analysing user behavior, business and product performance.

  • Work on design system and scalable design solutions for big scope product and service

Main Project: Task management, File management, Chat, Content Editor, and Analytics

Product Designer


Shenzhen, China

2019.11- 2021.09

  • Provided clear and unique local customer and market insights into the Oxygen OS via many rounds of research(Ver.10.5-12)

  • Identify problems and opportunities from millions of real users;

  • Translate insights into design solutions, followed by prototyping, user testing, and implementation for various product scopes, resulting in a 16% increase in Shelf user satisfaction ratings. 

  • Supervise junior designers

Main Project: Shelf, Theme Store, Membership, Podcast, Oxygen Design System

User Experience Designer


Shanghai, China

  • Designed and developed a mobile application for SmartSales, a SaaS platform specializing in new media marketing.

  • Successfully deployed a Minimum Viable Product (MVP) within a tight timeline of 4 months

2019.05- 2019.10

Freelance Web Designer


Melbourne, Australia

  • Researched and defined the user experience of Seed’s new generation e-learning platform.

  • Employed user-centred design approach and design thinking process to product team. Helped the company build the first digital platform for Australian local market.

2018.08- 2019.04

Media Designer


  • Create modern and badass visual content (website carousels, images, video among others) 

  • Proactively identify emerging design trends, and contribute to robust internal creative conversations

Social Media Marketer


I am primarily responsible for the publishing and management of mainstream social media platforms, as well as the planning of community events.



Monash University


Jinan University

Master of Design

Area: Interaction design, Gamification, UX flow, Usability Testing

Bachelor of Arts

Area: Literature, Social Media Translation, News

Host & Speech

As a host and content creator, I entertain and engage with my audience through live streaming and pop-up.

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